AffAlliances

Acquire Users Across theMobile Ecosystem.

Drive app installs, registrations, transactions and engagement through OEMs, in-app inventory, app stores, keyboards, DSPs and mobile retargeting.

Get the Media Deck

Channels, inventory, models and markets in one PDF. Tell us who you are and it downloads instantly.

01Reach users directly through the device ecosystem

OEM Advertising

Access device-level promotional inventory through leading OEM and smartphone ecosystems.

  • OEM App Recommendation
  • Device Placement
  • App Store Placement
  • Push Notification
  • OEM Native Placement

OEM logos

  • OPPO
  • vivo
  • Xiaomi
  • Samsung
  • Other OEM Partners

GEOIndiaUSUKEuropeAPACSEA

Setup · 3 of 4Recommended
apps
Picked for your new phone
PayWaveFinanceInstalled
StreamlyEntertainmentInstalled
CartlyShoppingInstalled
Install 3 appsAll set
3 apps installedLive on first boot · no store visit
Promotion examplesOEM recommendationDevice placementPushNative

02Reach users inside their favorite apps

In-App Advertising

Connect with mobile audiences through high-volume applications across gaming, entertainment, utility and lifestyle categories.

  • Banner
  • Native
  • Interstitial
  • Rewarded Video
  • App Open
  • Video

Partner types

  • App Publishers
  • Gaming Apps
  • Utility Apps
  • Entertainment Apps
  • Lifestyle Apps

GEOIndiaUSUKEuropeAPACSEA

Level 121,2501,300
Watch an ad to earn coins
Ad · Rewarded54321
Cartly1M+ deals · delivered fast
Install
+50coins earned
Rewarded videoInstall CTA · reward on finish
Promotion examplesBannerNativeInterstitialRewarded video

03Put your app in front of high-intent users

App Stores

Increase app discovery and acquisition through app-store placements, search visibility and promotional inventory.

  • App Store Listing
  • Featured Placement
  • Search Promotion
  • App Recommendation
  • Install Campaign

Platform logos

  • Google Play
  • Apple App Store

GEOIndiaUSUKEuropeAPACSEA

PayWavePayments & UPI#1 in Finance
4.8★2.1M ratings50M+Downloads3+Rated for 3+
InstallOpen
PayWave installedFrom a featured placement
Promotion examplesApp store listingFeatured placementSearchRecommendation

04Reach users through high-frequency mobile touchpoints

Keyboards & Utility Apps

Connect with users through keyboards, utility apps and other everyday mobile experiences.

  • Search Suggestion
  • Keyboard Placement
  • Recommendation
  • Native Placement
  • Promotional Card

Partner types

  • Keyboard Apps
  • Utility Apps
  • Search Apps
  • Productivity Apps

GEOIndiaUSUKEuropeAPACSEA

RRiyaonline
Dinner tonight?
🍕
SliceCo · 40% offOrder now →
ISureYes🍕 SliceCo · 40% offAd
pizza
Sponsored suggestion🍕SliceCo40% offFirst order · tapped from the keyboard
Promotion examplesKeyboardSearch suggestionRecommendationNative

05Scale mobile acquisition with programmatic reach

Mobile DSP

Access mobile audiences at scale through performance-driven DSPs and programmatic inventory.

  • Banner
  • Native
  • Interstitial
  • Video
  • Rewarded
  • Rich Media

Platform / partner logos

  • AppLovin
  • Moloco
  • Mintegral
  • BIGO
  • MediaGo

GEOIndiaUSUKEuropeAPACSEA

CartlyGet
Banner+1 install
SponsoredStreamly
Native+1 install
PayWaveInstall
Interstitial+1 install
Video+1 install
Programmatic · liveInstalls today12,48012,48112,48212,48312,484
Promotion examplesBannerNativeInterstitialVideo

06Bring users back to your app

App Retargeting

Re-engage existing users and recover missed conversions through event-based mobile retargeting.

  • Re-engagement
  • Dynamic Product Ads
  • Deep-Link Campaigns
  • Cart Abandonment
  • User Reactivation

Technology ecosystem

  • AppsFlyer
  • Adjust
  • Branch
  • Singular

GEOIndiaUSUKEuropeAPACSEA

Friday, 26 September9:41
CartlynowYour cart is waiting 🛒Aero Headphones · ₹2,499
‹Cartly
Aero Headphones₹2,499₹3,299
Buy nowPaid
Cart abandoned2 days ago · 1 item
Deep linkcartly://product/aero
Purchase completeCart recovered · ₹2,499
Promotion examplesRe-engagementDynamic adDeep linkReactivation

Pay for the Outcome That Matters

Choose the result you pay for. Nothing is billed until it happens.

CPSCost per Sale: pay only when a purchase completesCPACost per Acquisition: pay per new customer wonCPLCost per Lead: pay per qualified sign-up or enquiryCPICost per Install: pay per app installCPCCost per Click: pay per visit to your site or storeCPRCost per Registration: pay per completed accountCPFTCost per First Transaction: pay on a user's first paymentCPMCost per Mille: pay per 1,000 impressions

Global Reach

We operate across the US, UK, India, APAC, Southeast Asia and Europe, and scale winning campaigns market by market.

  • Our home market: OEM, in-app, keyboard and community inventory at scale.

6
Regions
17
Markets
24/7
Coverage
HQ · Gurugram

Now serving · India

  • India

Other acquisition models

Mobile Acquisition FAQs

01What is mobile acquisition?

Mobile acquisition drives app installs, registrations, transactions and engagement. AffAlliances runs it through OEMs, in-app inventory, app stores, keyboards, DSPs and mobile retargeting.

02Which mobile channels can my app use?

Six: OEM advertising, in-app advertising, app stores, keyboards & utility apps, mobile DSPs and app retargeting. OEM advertising gives access to device-level promotional inventory across leading smartphone ecosystems.

03Can I pay per install instead of per click?

Yes. Pay per install (CPI), registration (CPR), first transaction (CPFT) or another result you choose; nothing is billed until it happens.

04How are installs tracked and protected from fraud?

Every campaign is tracked end to end. Our technology provides tracking, conversion reporting and analytics, and fraud detection flags suspicious traffic and conversion patterns.

05Which markets can app campaigns run in?

India, US, UK, Europe, APAC and SEA. Campaigns can be expanded across these markets and channels based on performance.

Ready toScale?

Connect your brand with the right performance distribution channels.

Talk to Our Team
Start a Campaign

Get the Media Deck

Channels, inventory, models and markets in one PDF. Tell us who you are and it downloads instantly.