AffAlliances

Turn Web Traffic intoMeasurable Customer Acquisition.

Reach customers throughout their online journey through coupons, cashback, content, browser extensions, DSPs, retargeting and communities.

Get the Media Deck

Channels, inventory, models and markets in one PDF. Tell us who you are and it downloads instantly.

01Reach customers when they are ready to buy

Coupons

Connect your brand with users actively searching for discounts, deals and promotional offers through leading coupon and deal publishers.

  • Coupon Listing
  • Dedicated Newsletter
  • Clubbed Newsletter
  • Banner Promotion
  • Messenger Promotion

Publisher logos

  • GrabOn
  • Groupon
  • RetailMeNot
  • CouponCabin

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Promotion examplesCoupon listingNewsletterBannerMessenger

02Turn rewards into incremental sales

Cashback

Reach transaction-ready shoppers through cashback and rewards platforms that encourage users to complete their purchase.

  • Cashback Listing
  • Cashback Banner
  • Dedicated Newsletter
  • Clubbed Newsletter
  • Messenger Promotion

Publisher logos

  • CashKaro
  • Rakuten
  • TopCashback
  • BeFrugal

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Promotion examplesCashback listingCashback bannerNewsletterMessenger

03Influence purchase decisions with content

Content Publishers

Promote your products and services through reviews, comparisons, buying guides and editorial content designed to reach users researching their next purchase.

  • Product Review
  • Comparison Article
  • Buying Guide
  • Editorial Content
  • Banner Promotion
  • Native Placement

Publisher / partner types

  • Reviews
  • Comparison Websites
  • Editorial Websites
  • Buying Guides
  • Niche Publishers

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Promotion examplesReviewComparisonBuying guideBanner

04Reach shoppers during their purchase journey

Browser Extensions

Engage users directly while they browse, compare prices and shop online through browser-based promotional experiences.

  • Extension Popup
  • Coupon Alert
  • Price Alert
  • Cashback Notification
  • Shopping Recommendation

Partner types

  • Shopping Extensions
  • Coupon Extensions
  • Price Comparison
  • Rewards Extensions

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Promotion examplesExtension popupCoupon alertPrice alertRecommendation

05Scale digital reach through programmatic distribution

DSP & Media Buying

Access large-scale digital inventory through performance-focused DSPs and media-buying partners.

  • Display Banner
  • Native Ad
  • Video
  • Rich Media
  • Programmatic Retargeting

Platform / partner logos

  • AppLovin
  • Moloco
  • MediaGo
  • Mintegral
  • BIGO

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Promotion examplesDisplayNativeVideoRetargeting

06Re-engage users who already showed intent

Web Retargeting

Bring potential customers back to your brand through targeted campaigns based on their previous interactions and browsing behavior.

  • Dynamic Product Ads
  • Display Retargeting
  • Cart Abandonment
  • Product Retargeting
  • Re-engagement

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Promotion examplesDynamic adDisplay adCart abandonmentProduct ad

07Take your offers directly to engaged communities

Messenger & Communities

Reach highly engaged audiences through relevant offers, deals and promotions distributed across messenger and community platforms.

  • Deal Post
  • Offer Post
  • Broadcast
  • Dedicated Promotion
  • Community Placement

Channel types

  • Telegram
  • WhatsApp
  • Messenger
  • Communities

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Promotion examplesTelegramWhatsAppMessengerCommunity

Pay for the Outcome That Matters

Choose the result you pay for. Nothing is billed until it happens.

CPSCost per Sale: pay only when a purchase completesCPACost per Acquisition: pay per new customer wonCPLCost per Lead: pay per qualified sign-up or enquiryCPICost per Install: pay per app installCPCCost per Click: pay per visit to your site or storeCPRCost per Registration: pay per completed accountCPFTCost per First Transaction: pay on a user's first paymentCPMCost per Mille: pay per 1,000 impressions

Global Reach

We operate across the US, UK, India, APAC, Southeast Asia and Europe, and scale winning campaigns market by market.

  • Our home market: OEM, in-app, keyboard and community inventory at scale.

6
Regions
17
Markets
24/7
Coverage
HQ · Gurugram

Now serving · India

  • India

Other acquisition models

Mobile AcquisitionOEMs, In-App, App Stores, Keyboards, DSPs & App RetargetingLead GenerationEmail, SMS, Content, Communities, Influencers & Performance Publishers

Web Acquisition FAQs

01What is web acquisition?

Web acquisition turns web traffic into measurable customer acquisition. AffAlliances reaches customers throughout their online journey through coupons, cashback, content, browser extensions, DSPs, retargeting and communities.

02Which web channels can my brand use?

Seven: coupons, cashback, content publishers, browser extensions, DSP & media buying, web retargeting, and messenger & communities. Each channel offers its own promotion types, from coupon listings and newsletters to native placements and dynamic product ads.

03How do I pay for a web campaign?

You pay only for results. Choose the outcome you pay for, such as a sale (CPS), acquisition (CPA), lead (CPL) or click (CPC); nothing is billed until it happens.

04Which markets can web campaigns run in?

India, US, UK, Europe, APAC and SEA. Campaigns can be expanded across these markets and channels based on performance.

05How do I launch a web campaign?

Sign up as an advertiser or talk to our team. Share your campaign requirements, select your acquisition model and budget, complete tracking setup and go live.

Ready toScale?

Connect your brand with the right performance distribution channels.

Talk to Our Team
Start a Campaign

Get the Media Deck

Channels, inventory, models and markets in one PDF. Tell us who you are and it downloads instantly.